Corporate communication is the communication issued by a corporate, organisation, body or institute to all its public(s). It helps an organisation to create distinctive and appealing images with its stakeholder groups, build a strong corporate brand, and develop reputation capital.

Publics can be both internal (employees, stakeholders, share and stockholders) and external (media, government, analists, industry bodies and institutes, agencies, channel partners educational organisations and general public).

An organisation needs to talk the same message to all of its stakeholders for the purpose to establish and transmit coherence, credebility and ethic. The whole community can make an organisation disappear if one of these items is broken.

The discipline of corporate communications helps to build messages on behalf of an organisation based on its mission, vision and values as well as to communicate these messages, activities and practices to all of its stakeholders.

Areas of responsibilities regarding corporate communications are company’s spokesman role, media relations, corporate identity, brand management, corporate reputation & perception, monitoring, crisis communication, employee communications, organisational communications, events and all other internal communication.